Whenever a transaction happens, now or in the MultiDAG future, the merchant automatically converts part of it to COTI native coin, hence increasing the demand. The more transactions, the more demand. At a fix supply state, this leads to price increases, just like with any other utility like power or gas.
We have also expanded the token utility from just transactions to a whole ecosystem of financing and processing. The UPS runs on our DAG-based Trustchain, which means that all payment processing, whether coming from credit cards or crypto, is delivered and settled using our coin.
We then power financing options, like interest for savings and loans, and this is also based on the Trustchain and Trust Score Nodes to assess risk. It comes down to having new transaction volume originating from fiat payments turning into digital assets and raising the demand for the COTI coin.
Holders of the coin can benefit from the success of the network and can also manage nodes, to actually take some of the processing fee granted to them for their contribution to the process.