The day Celsius announced the "3%APR on CEL" - a day with great volume and price up move - someone started to sell off a really big ICO allocation, FYI he's nearly done, but look they buy more and more CEL every week (last week round about 700k) and this one ICO guy is some weeks selling between 1-3M CEL a week ..
what I am trying to say is that imo the price of CEL isn't correlated with the success of Celsius business. At least for now. They have only 14k active users (but growing fast) and they have 200 institutions doing business with them.
My personal opinion is that the token price will one day reflect the success - that's why I buy, earn and HODL CEL.
You think it's not worth to hold CEL? Sure you don't need to. Earn your interest with Celsius in kind or do what ever is best for you in your opinion.